In the mass production of fashion, the prevailing mechanism since the early 2000s is that of fast fashion. Vanessa Friedman, a prominent New York Times journalist who deals with fashion in the broad sense, reflected on the fashion priorities that emerged from the pandemic and environmental movements. Fashion can help to review a series of values (eg the relationship with one's body), which are part of everyday life. Is the right to beauty really a universal value? Who is behind the design and creation of a product? Is it possible to regenerate or recycle something? "The times of fashion are changing" Professor Patrizia Calefato suggests.